In The News
Discover all the incredible stories that Tourism Lethbridge, and Lethbridge as a tourism destination, have been a part of!
2023
Ale Trail & Food Tours
Highway 3 Corridor Part of Destination Canada Tourism Program – Global News
Tourism Lethbridge Wants to Make Southern Alberta a Food Tasting Destination – CBC
Local Producers Helping Grow Region’s Tourism Industry – Lethbridge Herald
Industry & Economy
Tourism Relief Program Funds Helping to Put Rubber to the Road – Lethbridge Herald
Strong Season for Southern Alberta Winter Tourism – Global News
2022 a Good Year for Tourism in Lethbridge – Lethbridge Herald
Recovery is Happening: Tourism Lethbridge Pleased with Federal Funding Announcement – CTV Calgary
Events, Initiatives, & Partnerships
Why Lethbridge? Under the Bridge The Podcast With Guest Dominika Wojcik
Tourism Lethbridge Looks to Grow Southern Alberta’s Agri-tourism This Summer – CTV Calgary
Nikka Yuko Recovering from COVID Shutdown – Lethbridge Herald
Video Highlighting Lethbridge Sports Facilities Wins International Award – Lethbridge News Now
Growth of Sport Tourism a Top Priority for Local Organizations – Bridge City News
Lethbridge Sport Council, Tourism Lethbridge Partner to Promote Sport Tourism – CTV Calgary
2022
The Amazing Race
Local Fruit Farm Featured on Amazing Race – Lethbridge Herald
Lethbridge Featured in the Amazing Race Canada – CTV Calgary
Race Canada Continues to Amaze in July 11 – 17 Ratings - Brioux
Alberta Spots Featured on The Amazing Race Help Boost Tourism – CTV Calgary
Tim Horton's Brier Curling Championship 2022
Brier Curling Championship Generated millions in Economic Activity in Lethbridge – My Lethbridge Now
Brier Generated $16.8 Million dollars in Economic Activity for Lethbridge – Lethbridge News Now
Brier Provides Big Bang for Lethbridge’s Bucks – Lethbridge Herald
Lethbridge Tourism Organizations Thrilled About Brier 2022 in Lethbridge
Industry & Economy
Lethbridge Tourism and Hospitality Sectors Optimistic Ahead of Summer Season – Global News
Tourism Rebounding in Southern Alberta in 2022 – Lethbridge News Now
Lethbridge Looks to Benefit from Lifted Entry Restrictions – CTV Calgary
Travel Alberta Forecasting Tourism Boom in Southern Alberta – Lethbridge News Now
Indigenous Tourism Expanding in Southern Alberta – Lethbridge Herald
Travel Alberta Forecasting Tourism Boom in Southern Alberta – Chat News Today
Events, Initiatives, & Partnerships
YQL WinterFEST To Warm Up Winter With Music and Hot Chocolate – LA Beat
YQL WinterFEST Set to Take Place Jan. 14 – 19 in Downtown Lethbridge – My Lethbridge Now
Inaugural YQL WinterFEST Kicks Off This Weekend – Lethbridge Herald
YQL WinterFEST in Lethbridge January 14 – 19 – Lethbridge News Now
YQL Culture Crawl Gives Students Access to City’s Attractions – Lethbridge Herald
YQL Culture Crawl Gives Students Access to City’s Attractions – Medicine Hat News
Winter Light Festival Opens at Nikka Yuko Japanese Garden in Lethbridge – Lethbridge News Now
Lethbridge Pilot Project Hopes to Break Down Financial Barriers for Newcomers – CTV Calgary
Organizations Partner for Newcomers Pilot Project – Lethbridge Herald
Organizations Partner for Newcomers Pilot Project – Medicine Hat News
New VR Video Lets People Explore All Lethbridge has to Offer – Lethbridge Herald
New VR Video Lets People Explore All Lethbridge has to Offer – Medicine Hat News
Ale Trail & Food Tours
Tourism Lethbridge Focuses On Food and Heritage Sites – My Lethbridge Now
Craft Breweries Along Alberta’s Highway 3 Team Up for Special Beer – Global News
Ale Trail Participants Collaborate on an Original Brew – My Lethbridge Now
Highway 3 Ale Trail Partners Launch Collaborative Brew – Lethbridge Herald
Tourism Lethbridge to Show off Local Producers to Kick Off Whoop Up Days – My Lethbridge Now
Tourism Lethbridge Launches Agrotourism App as Part of Canadas Food Tours – Globe & Mail
Best Cities
2021
Events, Initiatives, & Partnerships
Tourism Lethbridge Honors 144th Anniversary of Signing of Treaty 7 in Southern Alberta – Global News
Community Members Gather to honor the Signing of Treaty 7 in Lethbridge – Bridge City News
Gathering Marks the 144 Years Since Treaty 7 Signing – Lethbridge Herald
Tourism Lethbridge Release Annual Report: “we are the Road Less Travelled” – Global News
Pop-Up Outdoor Flea Market a Treasure Trove – Lethbridge Herald
“A Wonderful Project” Tourism Lethbridge Reveals New Travel Posters by Local Artists – CTV Calgary
Tourism Lethbridge Offering Artistic Views of the Area – Lethbridge Herald
New Tourism Posters Feature Lethbridge attractions Designed by Local Artists – My Lethbridge Now
Industry & Economy
Luxury Playhouse Maker to Open Cottage Resort in Southern Alberta – Global News
Travel Alberta CEO on a Mission to Boost Tourism – Lethbridge Herald
Lethbridge Prepares for a Return to Normalcy With an Event-Filled Summer – CTV Calgary
Westjet Set to Increase Daily Flights to Lethbridge Airport – CTV Calgary